TASK
Acceptance of the new product

in-house communication: involvement of employees in key positions: presentation – explanation of basic thoughts and intentions

briefing of in-house marketing: tasks for launch – coordination of actions

TASK
Depiction of the new product

illustration: rendering – appointments for professional photo shooting – line drawings – depiction of details and variations

TASK
Media communication

product description – preview – story telling – addressing of key customers – press releases – preparation for participation at trade fairs – trade fair publications – presentation at client’s website

TASK
Sales aids for the sales administration

selling price and delivery times – catalogue of types – product brochure – samples of materials and colours – contents of product-specified training for trading partners

TASK
Positioning in retail trade

suggestions for positioning – displays – product cards – assistance in emphasising the product’s advantages – distinguishing features in comparison to competitive products – samples of materials and colours – possibilities of commissioning

PRESENTATION
Handing over of the new product

consideration: design and suitability for collection
Preview: quota of placement – sales expectation – complaints safety – product period

balancing of expenditures